14 Essential Online Business Resources for Your Education Business
Bringing an education business to life isn’t easy, but there are ways to make it easier. Explore our favorite online business resources and tools for edupreneurs.
Starting an education business gives you the ultimate freedom to become your own boss and make an impact in new ways. As a teacher, you are well-positioned to become a successful business owner, where you can combine your passion for education with the exciting world of entrepreneurship.
There are so many possibilities for you to build an impactful, profitable business, whether you create a business focused on online teaching or online tutoring, course creation, education consulting, curriculum development, education research, instructional coaching… The possibilities are endless!
As you begin your journey as an “edupreneur” (education entrepreneur), knowing where to start can be overwhelming. In this blog post, we’ve gathered a comprehensive toolkit of helpful education business resources and tools to use as you start and grow your education business.
Whether you're just starting out as an edupreneur or you’re looking to scale your education business, having the right tools can make all the difference in your success. Check out this collection of resources that can help you with selling products/services, social media, building relationships with potential customers, collecting payments, scheduling, and more.
14 Online Business Resources for Edupreneurs
In the classroom, you probably leveraged many online resources for teachers. Luckily, there are just as many online tools for teachers leaving the classroom to become education entrepreneurs.
SOCIAL MEDIA TOOLS FOR EDUPRENEURS
Canva: A strong social media presence is important for any business - education businesses included! Canva is an awesome user-friendly graphic design platform that allows you to create stunning visuals with ease. With customizable templates and ample social media graphic design ideas, you can create high-quality, visually appealing social media content.
Interact: You can also create and post online quizzes through platforms such as Interact to enhance your audience’s interaction. (This is also a great way to ask your audience for their email addresses so you can stay in communication with them!)
Social Scheduling Tools: Managing multiple social media platforms can be time-consuming, so using a social media scheduler offers a way to plan your content ahead of time and streamline it across various channels. Platforms such as Sprout Social, Hootsuite, and Later help you plan and schedule posts in advance.
TOOLS FOR BUILDING RELATIONSHIPS WITH POTENTIAL CUSTOMERS
Relationships are the foundation for any successful business, and nurturing your connections with potential customers is critical. Email marketing is a powerful tool that allows you to deliver content directly to your potential customers’ inboxes and is a key part of building relationships as an edupreneur.
Email Marketing Tools: ConvertKit, Mailchimp, and Constant Contact are user-friendly email marketing platforms with great automation features that allow you to craft and send compelling email campaigns to your subscribers.
Our favorite email marketing platform is ConvertKit, which is built specifically for creators. You can sign up for a free trial with our affiliate link.
Calendar & Scheduler: As you build relationships with your audience and your ideal clients, if you need to schedule meetings, scheduling tools like Calendly offer a simple way to set meetings.
TOOLS TO CREATE AND SELL PRODUCTS/SERVICES AS AN EDUCATION BUSINESS OWNER
Creating and monetizing your offerings is key, whether you’re offering courses, workshops, digital resources, etc. When you’re creating promotional materials, courses, or resources, remember that using Canva is a great way for you to bring your creative vision to life.
Kajabi: Kajabi is a platform that simplifies the process of creating, marketing, and selling online courses and digital products. It’s also what we use for all of our courses here at Educator Forever (Sign up with our affiliate link to try out Kajabi). You can also use Kajabit to build websites and landing pages.
Stan Store: If you want to sell directly from your social media profiles, Stan Store is a platform that allows your audience to easily purchase your products and services this way.
Stripe: As you convert prospects into paying customers, Stripe ensures a seamless checkout experience for customers with its secure payment processing capabilities.
GUIDANCE AND SUPPORT RESOURCES FOR EDUCATION ENTREPRENEURS
Just because you’re an edupreneur, doesn’t mean you have to figure it all out on your own… In fact, you shouldn’t if you want to be truly successful!
Ensuring you have support, guidance, and a strong network is one of the most powerful things you can do as you start and grow your business.
Small Business Administration: Check out the U.S. Small Business Administration’s site SBA.gov, which offers valuable guidance and information on business planning, funding, compliance, etc. so that you can navigate the world of entrepreneurship with confidence.
Educator Forever: Successful business owners most often have a mentor or coach (or two or three!) to guide them along the way. Consider joining a program specific to the education business world, such as Educator Forever’s Education Business Foundations Program. While many ideas and courses out there focus on business strategies, this program is uniquely designed for the education industry to give you everything you need to have a successful education business.
Ready to successfully start or scale your education business?
You can embark on a rewarding and profitable entrepreneurial journey that makes a meaningful impact in the education world. With the right online business tools and support for edupreneurs, you can turn your passion for education into a thriving business venture.
The key to actually building the business of your dreams is to take action and get the support you need.
Join the Education Business Foundations Program, where you’ll be guided every step of the way, become part of a supportive community, and gain the business skills necessary to grow your education business.
By the end of our 12 weeks together, you'll:
✨ Have a clear sense of your offers and product suite
✨ Know exactly who your ideal clients are and how to reach them
✨ Have a thriving and growing email list
✨ Have a plan for promoting your products and services on social media, through advertising, and beyond
✨ Build confidence in selling and promoting yourself
✨ Be ready to bring in clients and revenue in a way that feels good to you!
This empowering program includes three months of weekly live group calls and recorded lessons, plus lifetime access to all the content in the program.
Sign up now to start creating the successful, profitable education business you’ve been dreaming about!